![]() ![]() However, you can test many different assets such as landing pages, Messenger bot flows, and website copy. Most people associate A/B testing with email marketing - in terms of trying different subject lines, CTA’s, and images. Variables can be design, messaging, CTAs - whatever ties back to your campaign goals. It refers to comparing two variations of a single variable to decide which performs better. If you were to take a marketing terms 101 class today, A/B testing would be a big element.
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